Advisory · search algorithm watch · est. 2026
Google ships an update. A week later your clicks are down and nobody can say why. Landfall reads your Search Console data against every ranking update Google publishes, then tells you which part of your site was hit, whether the update is even the culprit, and what to do about it.
Ranking updates, Aug 2025 to Jun 2026
The read-out
Every tool on the market will draw a vertical line on a traffic graph and leave the thinking to you. Landfall does the thinking. Here is real output, unedited.
After the May 2026 core update, this site took 1,089 clicks against an
expected 1,454, a change of -25%. The loss is concentrated in the blog and
non-branded queries. Services and branded search held steady.
Sitewide, that reads as -17%. The truth is a third of the blog gone while services never moved. One of those is a conversation with a client. The other is a shrug.
How it works
Landfall reads Search Console directly. There is nothing to install on your site, no tag, no script, and no change to how you work.
You grant read-only access to one email address, the same way you would add a colleague. Landfall pulls sixteen months of history on the first run, which is everything Google keeps.
Every ranking update Google announces is picked up automatically. Your traffic is split into pages, query intent, and branded against non-branded, then measured against what each part should have done.
Which segments were hit, whether it looks algorithmic or self-inflicted, and specific work ranked by the clicks at stake. Named pages and queries, not general advice.
Why it is different
Traffic falls at weekends and rises in season. Landfall compares each day against the same weekday over the previous eight weeks, so a normal Sunday never reads as a catastrophe. When an update lands, that expectation is frozen the day before the rollout and projected forward, which is the only way to measure damage that the passage of time has already normalised.
If parts of your site fell while others held, that is Google reassessing you. If everything fell together, an update is the wrong explanation and something on your side broke. Landfall makes that call explicitly, which saves you the week normally spent blaming the wrong thing.
When impressions and position hold but clicks fall, your listing is still there and people are not choosing it. That is the signature of an AI Overview or a snippet sitting above you, and it calls for entirely different work than a ranking loss. A tool that only watches clicks cannot see the difference.
Updates are rare. Work is not. Between them, Landfall surfaces queries within reach of the top, pages ranking well that nobody clicks, and content decaying so slowly that no alert would ever fire, each with the clicks at stake attached.
Questions
Read-only access to your Search Console property, granted the same way you would add a colleague. You add one email address under Users and permissions, at the Restricted level, which cannot change any setting.
Nothing is installed on your site. No tag, no script, no DNS change, no code review. Revoking access is one click and takes effect immediately.
The first pull brings in sixteen months of history, which is Google's full retention window, so past updates are assessed immediately. That usually takes a few hours.
For a new update, Landfall waits until the rollout finishes and at least fourteen days have passed before judging it. Reading a rollout while it is still moving produces confident nonsense, and Google says as much themselves.
Then it says so. Landfall will report that an update did not move your site in a way the data can distinguish from normal variation, and give you no recommendations for it.
That is a real finding, not a failure. It rules the update out as an explanation, which means whatever you are seeing has another cause and you can stop looking there.
No. Every statement is produced from the numbers by fixed rules, so the same data always produces the same words and every sentence traces back to a measurement.
Generated prose would be easier to build and impossible to trust. When a tool tells a client their blog lost a third of its traffic, that claim has to be defensible.
Google today, using Search Console as the source. Bing is next, and it unlocks the strongest diagnostic there is: a drop in Google that Bing did not share is almost certainly algorithmic, while a drop in both usually means something on your side broke.
AI assistant visibility and international engines follow after that.
Agencies and in-house teams who have to explain a traffic drop to somebody who is not an SEO. The output is written to be forwarded, not translated.
If you manage several sites, the same picture works across a portfolio: which clients an update touched, and which it left alone.
Your Search Console figures are stored so history can be compared over time, and they are used for your reports only. Nothing is sold, shared, or pooled with other accounts.
Remove the access grant and the data stops updating. Ask for deletion and it goes.
Nothing has been priced yet. Landfall is invite only while it is being built, and early accounts help decide what it should be.
Request access below and you will hear from us before anything is charged.
Request access
Landfall is invite only while we build it. Leave your details and we will be in touch when there is a place for you.